01Audit the Revenue Engine
See the whole system before optimizing a tactic. Establish the baseline, gaps, and scoreboard.
Automated Revenue — the book
Turn marketing spend into predictable growth.
A practical operating system for local businesses that want to connect marketing, sales, follow-up, attribution, and automation into one measurable revenue engine.
By Mike Courtney
Read the free preview.
Start with the Diagnose the Revenue System field guide: the core framework, leakage map, AR Score, and 7-day implementation plan.
No charge is collected for joining the book list.
AUTOMATED REVENUEThe System That Turns Marketing Spend Into Predictable GrowthMIKE COURTNEY
Inside the framework
Six parts. One operating system.
The book connects strategy, measurement, automation, and implementation so each improvement has a place in the larger revenue engine.
02Capture Demand
Turn attention, calls, forms, and conversations into owned opportunities with a durable data trail.
03Nurture & Convert
Build follow-up around intent, consent, timing, and clear next actions instead of memory.
04Measure What Pays
Connect spend, source, leads, sales, and customer value so the business can make evidence-based decisions.
05Automate the Repeatable
Remove manual repetition while keeping the system observable, governable, and easy to improve.
06Choose Your Implementation Path
DIY, done-with-you education/coaching, or done-for-you implementation depending on the gap.
Why this book exists
Marketing tactics are not a revenue system.
The core problem is rarely a lack of tactics. Businesses already have websites, ads, phones, CRMs, inboxes, reviews, spreadsheets, and people doing follow-up. The problem is that the pieces do not behave like one system.
Automated Revenue is the framework for connecting those pieces, measuring the flow, deciding what deserves automation, and keeping the operating model understandable enough to improve.
The point is not to automate everything. The point is to know what the revenue engine is doing and remove repeatable friction where it actually matters.
Implementation paths
Read it. Build it. Get help where needed.
Use the book and free education.
Work through the framework at your own pace with the AR Score and supporting learning streams.
Add classes and direct help.
Use education and 1:1 guidance when the problem is prioritization, architecture, or implementation confidence.
Move into systems implementation.
Use the Automated Revenue systems ecosystem when the business needs an implementation partner rather than more instruction.
Book updates
Read the preview, then follow the release.
Use the field guide to map the system, find the first leak, score the five stages, and choose the next implementation step.